Commissioned to push life into the LactoFree brand, the brief was to use a clean, pale palette which not only represents the nordic roots of the company but also the product its promoting: Dairy. Pops of strong colours were used to lift the white backgrounds. The aim was to create strong, vibrant, graphical imagery which can be identified with the brand but also to inject personality and intimacy of the players; to emotionally attach the viewer to identifiable parts of life.